The best don't keep up

They lead the Way

Why meet standards when you can set new ones?

Agency by Brandon Hall Group™ is your partner in achieving unparalleled growth and market leadership. We offer HCM brands:

Real Value Means Faster Growth

Key outcomes that Brandon Hall Group™ clients see on average

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increase in marketing generated opps

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increase in marketing pipeline growth

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increase over standard conversion rates

We Build Industry Leaders

Tap into the Minds Behind
The World’s Leading HCM Analyst Firm

Unsurpassed Intelligence

Thousands of awardwinning case studies and daily buyer interactions keep you at the forefront of industry trends, while our weekly vendor briefings arm you with deep market intelligence.

Insider Knowledge

Decades of collective expertise, insights from thousands of studies, 10,000+ corporate client engagements, and a 72,000+ buyer network to help you position for growth.

Market Validation

Test your approach and get feedback from 100+ expert faculty, judges who represent the biggest companies in the world, and the world's largest buyer network.

What Customers
Are Saying About Agency!

Back Every Move With
Unparalleled Market Insights

Brand DNA and Message Matrix are the proprietary engines driving our unmatched approach.

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Backed by our Expert Model – insights from faculty members

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Client engagements

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Our HCM buyer network, and more

Our solutions help you drive critical decisions with confidence.

No One Knows
Your Buyer Like We Do

Our model is built on connecting with HCM practitioners every single day. That doesn't just inform our services - it transforms them

Build Credibility

Gain industry recognition with the biggest HCM buyer network

Sharpen Messaging

Cut through the noise with a UVP that resonates

Penetrate Markets Faster

Leverage our insights to expand your presence.

Empower Sales Teams

Equip your team to attract and close more high-value deals

Strategic Product Development

Align your roadmap with real market needs

Services

Strategic Services

Validate and test your strategies and messaging with buyers directly.

Research & Analysis

Authoritative insights on your buyers, product, sales, pricing, competition.

Content & Storytelling

Form thought-leadership positions that differentiate you from your competitors.

Brand & Demand

Optimize for the buyer journey, gain recognition, and create demand.

Validated by Our Knowledge Of What the Corporate Buyer Wants

Agency is your Growth Engine

For
Scale-Ups

Optimize strategies, build or refine functions and processes, create efficiencies, identify barriers to growth.

For
Start-Ups

Want to build brand and start creating demand? We have startup packages for small companies with big plans.  

For
Mature Brands

Continue to grow profitably by evaluating investments, identifying gaps, crafting a customer journey, and cutting GTM bloat.

Ready to Build a Successful Informed by HCM Market Insights?