The central source of HCM market intelligence that aligns product, sales & business strategy.
Target core buying motivators across diverse roles, segments, and industries and amplify your ability to attract and close high-value deals.
Not a one-time brand exercise, this is your ongoing guide to becoming a market leader.
The core for understanding and improving how buyers see your brand.
The framework for execution across various scenarios.
Our methodology is applied consistently across all our services, ensuring a cohesive approach to your entire business strategy. It's also flexible enough to be tailored to your specific needs and area of focus.
Brand DNA looks at your solution through the eyes of your buyers. It checks how well you match what different buyers want depending on their roles and industry. This helps you see where you're strong and where you need work. It provides a mirror for how you show up and forms an ongoing guide for targeted messaging across various scenarios.
Do you connect with customers?
How adaptable is your solution?
Do you have what's needed for tomorrow
How innovative is your approach?
The Message Matrix is the framework for execution across various scenarios. It changes as your business changes - helping you adjust how you present your solution as your products evolve, as markets shift, and as you aim for new customers.
Our approach is enhanced by our position as the world's leading HCM analyst firm
“We have been fortunate to work with the Brandon Hall Group Agency to refine and build our brand voice and messaging. Partnering with The Agency has been a refreshing experience. They have built on the legacy of the Brandon Hall Group as the preeminent analyst in the L&D space to bring together an understanding of the market, the range of buyers/customers in the market, and the ability to understand who we are deeply. That kind of alchemy is rare and special.”
“Working with Brandon Hall Group has been a great experience for our brand. Their extensive understanding of the L&D and HR industry and commitment to a research-based approach have been invaluable in crafting compelling messaging that speaks directly to our target audience. The Brandon Hall Group back their strategies with robust data and insights drawn from their extensive research. This lends tremendous credibility to our brand communications. With their guidance, we are creating a unique position to further establish ourselves as a trusted, knowledgeable leader. We couldn’t be happier with our decision to partner with Brandon Hall Group.”
“Our membership at Brandon Hall Group has helped us in many ways, especially in my role in marketing. It’s been instrumental in connecting us with new clients and people worldwide. Whether through shared webinars or podcasts, we’ve had the opportunity to learn from the analysts. It’s more than a partnership… even our top thought leaders eagerly anticipate collaborating with the Brandon Hall Group analysts.”
“By partnering up with Brandon Hall Group we have industry recognition that what we do and the way we do it makes a significant difference to our customers’ and future customers’ organizations. Through the rigorous process of becoming a Certified Solution Provider we have been able to accelerate key initiatives as well as gaining new insight using Brandon Hall Group as our expert sounding board.”
“Working with Brandon Hall Group has been a great experience for our brand. Their extensive understanding of the L&D and HR industry and commitment to a research-based approach have been invaluable in crafting compelling messaging that speaks directly to our target audience.”
“The Brandon Hall Group team back their strategies with robust data and insights drawn from their extensive research. This lends tremendous credibility to our brand communications. With their guidance, we are creating a unique position to further establish ourselves as a trusted, knowledgeable leader.”
“We have been fortunate to work with the Brandon Hall Group Agency to refine and build our brand voice and messaging. Partnering with The Agency has been a refreshing experience. They have built on the legacy of the Brandon Hall Group as the preeminent analyst in the L&D space to bring together an understanding of the market, the range of buyers/customers in the market, and the ability to understand who we are deeply. That kind of alchemy is rare and special.”
“Working with Brandon Hall Group has been a great experience for our brand. Their extensive understanding of the L&D and HR industry and commitment to a research-based approach have been invaluable in crafting compelling messaging that speaks directly to our target audience. The Brandon Hall Group back their strategies with robust data and insights drawn from their extensive research. This lends tremendous credibility to our brand communications. With their guidance, we are creating a unique position to further establish ourselves as a trusted, knowledgeable leader. We couldn’t be happier with our decision to partner with Brandon Hall Group.”
“Our membership at Brandon Hall Group has helped us in many ways, especially in my role in marketing. It’s been instrumental in connecting us with new clients and people worldwide. Whether through shared webinars or podcasts, we’ve had the opportunity to learn from the analysts. It’s more than a partnership… even our top thought leaders eagerly anticipate collaborating with the Brandon Hall Group analysts.”
“By partnering up with Brandon Hall Group we have industry recognition that what we do and the way we do it makes a significant difference to our customers’ and future customers’ organizations. Through the rigorous process of becoming a Certified Solution Provider we have been able to accelerate key initiatives as well as gaining new insight using Brandon Hall Group as our expert sounding board.”
“Working with Brandon Hall Group has been a great experience for our brand. Their extensive understanding of the L&D and HR industry and commitment to a research-based approach have been invaluable in crafting compelling messaging that speaks directly to our target audience.”
“The Brandon Hall Group team back their strategies with robust data and insights drawn from their extensive research. This lends tremendous credibility to our brand communications. With their guidance, we are creating a unique position to further establish ourselves as a trusted, knowledgeable leader.”
Brandon Hall Group™ is the global single source of truth for HCM providers. We have decades of collective experience in HCM, a faculty of over
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